Samsung 77 Inch OLED S95H 4K Smart TV QA77S95HAEXEG (2026)

Samsung's finest OLED experience arrives in the 77" S95H (QA77S95HAEXEG) OLED 4K Smart TV with Samsung Vision AI that combines Quantum Dot color science with the perfection of OLED self-lit pixels. Glare Free technology with VDE-certified Real Black and Pantone-certified Real Color ensures stunning, reflection-free picture even in bright rooms.

The NQ4 AI Gen3 processor with 128 neural AI networks powers AI Pro 4K Upscaling, OLED HDR Pro, and Color Booster Pro for unparalleled visual performance. Gamers enjoy 4K 165Hz Motion Xcelerator, NVIDIA G-Sync, FreeSync Premium Pro, and all four HDMI ports running at full 4K 165Hz. And with a booming 70W 4.2.2 ch speaker system with OTS+, Dolby Atmos, and Q-Symphony, the S95H delivers a premium cinema and gaming experience that no other Samsung OLED can match.

The FloatLayer Design and optional Wireless One Connect Box complete a truly premium, wire-free aesthetic.

Samsung 77" OLED S95H 4K Samsung Vision AI Smart TV 2026 — QA77S95HAEXEG

The Samsung S95H is the pinnacle of Samsung's OLED range — a OLED television that fuses Quantum Dot color science with the absolute purity of self-lit OLED pixels, creating a display that sets a new standard in brightness, color accuracy, and anti-reflective performance.

Glare Free with Real Black & Real Color 
The S95H's Glare Free screen technology absorbs and reduces reflections rather than bouncing them back, maintaining pristine picture quality in bright environments — ideal for living rooms with strong natural light. This is further backed by VDE-certified Real Black for color consistency >99% up to 500 lux, and Pantone-certified Real Color for color accuracy across 2,140 PANTONE colors and 110 skin tones. True Depth Enhancer additionally increases the perceptual depth between foreground and background elements for a more three-dimensional, lifelike picture.

NQ4 AI Gen3 with 128 Neural AI Networks — The Most Powerful Samsung TV Processor
The NQ4 AI Gen3 processor drives every aspect of the S95H's intelligence. With 128 neural AI networks operating simultaneously, it enables AI Pro 4K Upscaling — taking lower-resolution content and intelligently restoring detail, texture, and depth toward native 4K quality. OLED HDR Pro analyzes the scene at a pixel level to dynamically map brightness and color for stunning HDR results. Auto HDR Remastering Pro identifies SDR content frame by frame and elevates it to near-HDR quality automatically. Color Booster Pro detects each scene's specific content type and dynamically enhances color expression. AI Motion Enhancer Pro smooths fast movement and text in sports and action content.

70W / 4.2.2 Ch — True Surround Sound System Built In
The S95H doesn't just upgrade the picture — it transforms audio with a genuine 4.2.2 channel speaker array delivering 70W of output. OTS+ (Object Tracking Sound Plus) uses physical side, up-firing, and down-firing speakers to create a real surround sound effect that physically follows on-screen objects as they move across the screen. Dolby Atmos adds multi-dimensional overhead audio dimension. Q-Symphony synchronizes the S95H's full speaker array with a compatible Samsung soundbar simultaneously — the first time both systems play together rather than the TV muting during soundbar use. AI Sound Controller Pro separates audio into voice, music, and effects tracks in real time, letting you independently adjust each by voice command.

4K 165Hz Gaming — The Complete Gaming Package
The S95H is purpose-built for high-performance gaming. Motion Xcelerator 165Hz delivers ultra-smooth, tear-free motion at full 4K resolution with VRR — and uniquely, all four HDMI ports support 4K 165Hz simultaneously, so you're never limited by which port you choose. NVIDIA G-Sync Compatible and AMD FreeSync Premium Pro cover both major GPU ecosystems. ALLM, HGiG, Dynamic Black Equalizer, Virtual Aim Point, and the full Game Bar give gamers complete real-time control over their gaming experience. AI Gaming Optimizer auto-detects your game genre and instantly applies optimal settings.

AI Football Mode Pro — Stadium-Level Sports
AI Football Mode Pro automatically detects live football and sports content and activates a tailored combination of picture and sound optimization — vivid pitch colors, sharp player tracking, balanced crowd and commentary audio — making every match feel closer to the stadium.

Art Store on OLED — A World-First for Samsung
For the first time, Samsung brings the Art Store to an OLED TV. The S95H can display over 5,000 curated artworks from world-renowned museums and artists — with the Glare Free, high-brightness OLED panel making artwork look more vivid and true-to-print than on any previous Samsung TV. Generative Wallpaper takes this further, using on-device AI to generate unique, original artworks based on your chosen mood keywords.

FloatLayer Design + Wireless One Connect
The S95H's FloatLayer Design achieves an ultra-slim profile of just 26.6mm without the stand, with four-sided borderless construction that gives the impression of the screen floating on the wall. For a completely wire-free installation, the optional Wireless One Connect Box can be positioned up to 10 meters from the TV — connecting all your devices to the box rather than the TV directly, and transmitting audio and video wirelessly.

Samsung Vision AI — More Personal Than Ever
Far Field Voice Recognition lets you control the S95H completely hands-free from across the room. Now Brief activates on detecting a person entering the room, displaying weather, calendar events, and smart home updates. Pet Care detects pet sounds like barking via the built-in microphone and automatically activates calming content to keep pets comfortable while you're away. Storage Share streams photos and videos from your Galaxy devices directly to the big screen.

Tizen OS, 7 Years of Upgrades, Samsung Knox
Tizen OS with One UI delivers fast, seamless access to every app and service. Samsung TV Plus provides free live TV content . Samsung Knox Security monitors and protects your connected devices continuously. Smart Calibration, SmartThings Hub, Matter integration, Apple AirPlay, and Google Cast complete a fully connected smart home experience.

Key Specifications :

• Model: QA77S95HAEXEG
• Screen Size: 77 inches (also available in 65" and 83")
• Display Type: OLED
• Resolution: 4K UHD (3,840 x 2,160)
• Refresh Rate: 165Hz (with VRR support)
• Processor: NQ4 AI Gen3 (128 Neural AI Networks)
• HDR: OLED HDR Pro, HDR10+ (Adaptive/Gaming/Advanced)
• Anti-Glare: Glare Free (VDE Real Black + Pantone Real Color)
• AI Picture: AI Pro 4K Upscaling, Auto HDR Remastering Pro, Color Booster Pro, True Depth Enhancer, AI Motion Enhancer Pro, FILMMAKER MODE, EyeComfort Mode
• Sound: 70W / 4.2.2 ch, OTS+, Dolby Atmos, Q-Symphony, Adaptive Sound Pro, AI Sound Controller Pro, Active Voice Amplifier Pro, 360 Audio
• Gaming: Motion Xcelerator 165Hz, 4K 165Hz on all 4 HDMI ports, NVIDIA G-Sync, AMD FreeSync Premium Pro, VRR, ALLM, Game Bar, AI Gaming Optimizer, HGiG, Dynamic Black Equalizer, Virtual Aim Point, Super Ultrawide GameView (21:9/32:9)
• Sports: AI Football Mode Pro
• Smart: Tizen OS with One UI, Bixby, Far Field Voice, Samsung TV Plus (Egypt), SmartThings Hub/Matter, Apple AirPlay, Google Cast, Now Brief, Storage Share, Generative Wallpaper, Art Store (5,000+), Pet Care, Karaoke Mic
• Design: FloatLayer Design, 26.6mm depth without stand, 4-sided borderless
• One Connect: Compatible with Wireless One Connect Box (sold separately, up to 10m)
• Connectivity: HDMI x4 (all 4K 165Hz + eARC), USB x2, Ethernet x1, Optical x1, Wi-Fi 6, Bluetooth 5.3, Zigbee/Thread built-in
• Power: Max 570W | AI Energy Mode | Environmental Sensor | Auto Power Off
• OS Upgrades: 7 years guaranteed Tizen OS
• VESA: 400 × 400 mm
• Dimensions (without stand): 1,782.6 × 1,049.6 × 26.6 mm
• Dimensions (with stand): 1,782.6 × 1,089.6 × 319.9 mm
• Weight (without stand): 35.7 kg