LG 77 Inch 4K UHD Smart OLED TV, with Built in Receiver - OLED77B46LA (2024)

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LG

LG 77 Inch 4K UHD Smart OLED TV, with Built in Receiver – OLED77B46LA (2024)

Item S400898524

True brilliance in clarity of content
Perfect Color (100% color fidelity)
Eye Comfort Display
α8 AI Processor 4K with AI Super Upscaling 4K and Personalized Picture Wizard
Incredible movies and gaming experience are enhanced by Dolby Atmos and Dolby Vision, VRR, G-Sync, and Freesync

SAVE 28%

EGP 119,000

EGP 164,999

Inclusive of VAT

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EGP 265 Shipping21 Jan

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Sharaf DG

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Sharaf DG

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Key Information

Color: Black
OS: webOS 24
The size of the screen measured diagonallyScreen Size: 77 in
It is a type of display technology that makes it possible to reach dark black levels from ultra-thin screens while, at the same time, making TVs more efficient and eco-friendlyType: OLED TV
The total number of pixels on the screen, more pixels results in a sharper imageResolution: 3840 x 2160
Standard for connecting high-definition video devices like Blu-Ray players, gaming consoles & set top boxesHDMI: eARC (HDMI 3)
Plug & play USB devices like pen drives, portable hard disks etc. to directly play movies, songs & photos on your TVUSB Slots: 2ea (v 2.0)
Dimensions (W x H x D) with Stand: 1719 x 1057 x 319 mm
logistic_class: large

Details

LG 77 Inch OLED AI B4 4K Smart TV AI Magic remote Dolby Vision webOS24 (2024)

A masterpiece perfected by time-honed expertise

Years of commitment to innovation can’t be imitated overnight. The world-leading OLED’s uniquely tailored alpha chipset elevates the viewing experience to new heights.

The World’s No.1

11 years later,

still on top

Our reign as the world’s favorite OLED continues.

What makes LG OLED AI stand apart?

alpha 8 AI Processor | OLED care | Slimline Design

alpha 8 AI Processor

Definitive intelligence at its core

The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

1.5x Faster AI Performance | 2.3x improved Graphics | 1.8x Processing Speeds

Intelligence that refines the OLED experience : AI Customization

Syncs with how you watch

A picture tailored to your taste

Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

AI Acoustic Tuning

The optimal audio fits your space

The sound system detects the layout of your room and where you’re sitting to create a dome of sound around you, perfectly tuned to your room’s unique acoustics.

Intelligence that’s bright in any light

Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Picture Pro

Insane realism with authentic charm

AI Super Upscaling

AI fine-tunes the resolution

After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.

AI Sound Pro

Hear every detail of the soundscape

Lifelike audio soars through your space

Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

Endless contrast creates infinite impact

Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

100% Color Fidelity & Volume

Scenes shine with lifelike colors

100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.

OLED Care

Boost the longevity of your OLED

Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.

Slimline Design

Clean lines create a slick impression

webOS 24

Make your TV experience yours

Experience TV that’s made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Card.

Tune into cinematic marvels and arcade fun

Dolby Vision & FILMMAKER Mode

Authentic movie scenes burst into life

Transform movie night. Dolby Vision’s ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director’s intention, optimizing the picture quality while ensuring no distortion or over-processing.

Dolby Atmos

Enticing soundscapes surround you

Hear action surround you with Dolby Atmos’s unparalleled clarity, intricate detail, and spatial depth.